RICOLA

There’s nothing funny about a little tickle in your throat or a cough you can’t drop.

That’s why Ricola approached BAKER with the challenge of developing a whole new brand tone for the North American launch of their global packaging redesign – they wanted to make sure their voice was a clear as it could be. The brand needed something that spoke smoothly, and effectively elevated the unique attributes of each offering, while making the individual flavors sing harmoniously together from pack to pack. Our response was a resounding – Let me clear my throat!

Lovin’ Livin’
in Laufen

Since 1930, the Richterich family has been making Ricola drops from a secret blend of 10 locally sourced botanical herbs farmed high in the slopes of the Swiss Alps, where the air is pure and the soil is rich. Every product that Ricola makes is not only infused with the natural goodness of these mountain grown herbs, but delicious to the last drop as well.

Full Flavored

Sometimes it’s hip to be square – or even cool to be cubed. The Original Ricola drop has been proving that simple fact for nearly 100 years now – because some things never change, and somethings never should. But that doesn’t mean you don’t adapt and evolve. Since the success of their original, iconic drop, Ricola has been developing plenty of other palate pleasing pastilles that pair well with their signature blend of 10 botanical herbs – like the tantalizing trio of juicy fruits that make up their delicious Berry Medley flavor or their lovely Lemon Mint lozenges packed with an uber smooth soothe and a zest that won’t rest.

Fair Trade Honey

Better for the farmer. Better for your throat. Fair trade products positively impact the lives and communities of those they benefit, and because Ricola believes in this practice so heavily, they specifically source their honey from specially certified fair trade farmers. That means not only does the sweetly soothing honey leave a lasting impression on your tastebuds and your throat, but on the lives of other human beings as well. It’s just another way that Ricola’s holistic approach to business is making the process of feeling better, actually feel even better.

Sugar Free Original

All the sweetness, sans the sugars. Whether you’re concerned about blood sugar levels for diabetic purposes or simply trying to be more sensible about your sugar intake in general, Ricola has you covered. Utilizing the same signature botanical blend as Emil Richterich’s original drops, these subtle soothing sweeties will get you back to your herbaceously loquacious self in no time.

Sugar Free

Just because they’re sugar free, doesn’t mean they can’t also be flavor-full. These mighty little morsels bring the zing, and proudly produce the same reliable relief as the rest of their Ricola relatives. Only thing they refuse to do is elevate your glycemic levels while they effectively alleviate what ails you.