Nature’s Own / Flower’s Foods

For over a decade the good people at Flower’s Foods have been trusting BAKER with everything the Nature’s Own brand kneads. So when it came time for America’s favorite soft variety bread to refresh their packaging and look like the leader they are, we were happy to rise to the challenge.

From strategy to execution, BAKER made sure the brand positioning “Goodness is in our Nature” was baked in to every touchpoint across the extensive product portfolio. With a refreshed logo, updated appetite appeal, carefully crafted brand story and all new brand guide, the Nature’s Own brand now looks every bit as fresh as it tastes.