New Identity & Boxed Cereal / Malt-O-Meal

Modern value with family values – that’s what MOM brands has been bringing to the breakfast table for years… they just hadn’t been articulating it quite so concisely. So when MOM approached BAKER to help redesign their flagship brand and develop key messaging we were more than happy to help a mother out.

From bags to boxes BAKER visually modernized Malt-O-Meal’s branding elements; softening their image and reframing their prolific portfolio to be perceived as more than just an economical solution to everyday eats, but a way to cut costs without cutting quality in your morning routine.