Birds Eye / Steamfresh Organic vegetables
Birds Eye launched the Organic platform within their vegetable line. Consumers are actively seeking Organic offerings with brands they trust. BAKER levered the iconic Birds Eye blue, adding an authentic farm stand visual language that represents the farm to table promise of their fresh picked, nutrient rich, flash frozen veggies.
“Organic” is trumpeted in the visual hierarchy to break out of the pack: critical when habituated shoppers need visual disruption to notice this innovation platform through the frosted glass doors of the frozen set. The launch has been extremely successful, showing the power of design to create compelling news, drive relevance and grow the portfolio.