Flowers Foods / Alpine Valley Organic Bread
Alpine Valley was a small, USDA Certified Organic bread with local coop roots before its acquisition by Flowers Foods.
Its secret ingredient is organic light amber honey, unlike other organic breads that taste like cardboard, Alpine Valley has a sweet, chewy flavor – perfect for the entire family. It had a loyal following in the Southwest, but the brand’s promise and visual identity was lost in larger national chains and Costco.
BAKER gave the brand a strong color story to enhance shop ability, and we incorporated iconic shapes and a disciplined architecture that featured it’s certifications and ingredients. Our design gave Alpine Valley a bigger, brighter, more modern voice and personality.