all® Laundry Detergent / Sun Products

When Sun Products came to BAKER with the bright idea of refreshing one of the world’s leading detergent brands we knew just how to clean things up. Building on existing core equities, BAKER was able to maximize the brand’s impact at shelf by uniting the entire portfolio of products under a singular, updated brandmark; while a simplified, well streamlined architecture tidied up key messaging across the line – setting the brand up for high efficiency growth across multiple new packaging forms and product innovations.