Ritz Crackers / Nabisco

In order to stem a worldwide sales decrease on the Ritz Cracker franchise, BAKER carefully redesigned this iconic master brand to better connect with consumers based on the way they interact with the sleeve of crackers. Increased shelf impact and appetite appeal resulted in a 17% increase in sales, and Ritz is now the benchmark for the overall Nabisco cracker portfolio.

Strong on-shelf presence, mouth-watering photography and simple, crisp branding work together to create beautiful packages that you’ll never need to hide when guests arrive!