REV Sandwich Wraps / Hormel

Launching a new brand and REViving a tired category is no easy task. So when Hormel came to BAKER seeking to REVolutionize on-the-go snacking for an in-demand world, we knew we needed a high-powered design that was firing on all cylinders. Then came the REVelation – REV.

From naming to flavor strategy to the piston-like structure, BAKER helped invent a brand that REVolved around providing high octane teens and the mothers who love them with a convenient snacking solution full of real meat, real cheese and real satisfying energy – in addition to helping Hormel develop a new source of REVenue.