Red Baron Frozen Pizza / Schwan’s

Legendary taste meets legendary design. If ever a category were in need of a hero – frozen pizza is it. So when Red Baron Pizza came flying through the BAKER doors after years of dogfighting stiff competition, it was clear the battle-worn squadron was in need of a first class tune up before heading back to battle.

Dusting off our bomber jackets and breaking out the big guns, BAKER livened up the livery with a fresh coat of dramatically darker paint, heroically appetizing photography and testably improved shopability as we segmented the entire fleet by crust. After the four star redesign our ace was ready to straighten up and fly right once again. Clear the runway—sales are set to take off.