Oreo Cookies / Nabisco

Our strategy was to simplify the design and create a more powerful, emotional connection to the brand. We knew what consumers love most about Oreo is the cookie – so we put the spotlight on an activated, iconic cookie in milk. This simple imagery embodies Oreo’s “Milk’s Favorite Cookie” slogan. BAKER’s fresh, new design makes shopping easy, and inspires Mom to never settle for anything less than an authentic Oreo.

Building on the success of the overall Oreo strategy, BAKER has designed themed and retailer-specific packages, such as Spring, Holiday and Halloween Oreos that quickly become perennial consumer favorites.