Big G Cereals / General Mills

For many years BAKER had the great privilege of evolving some of the most beloved brands in the cereal aisle; elevating iconic characters to true cult status, and nurturing cherished childhood emblems for future generations of fun-loving fanatics.

With careful consideration to both the storied history of each brand and future opportunities for growth, BAKER worked closely with General Mills to advance each brand’s distinct narrative, develop emotionally resonant character profiles, and bring to life brands that live beyond the shelf – they live in our hearts and our minds for a lifetime.