Classic Cooking / Garden Lites

Veggies get a raw deal. Especially when you consider all that they do for us nutritionally. When Classic Cooking hand-picked BAKER we set out to change that mentality by growing Garden Lites reputation for fantastically flavored flora with a refreshing visual update that looked as amazing as their products tasted.

Amplifying everything from the logo presence to ingredient photography, BAKER reshaped “The DELICIOUS Vegetable Company” into a bright and lively brand with a affably appetizing outlook prepared to cultivate customer satisfaction at every branding touchpoint.