MINNESOTA COMMUNITY CARE
We’re here. For you.
WELL-BEING FOR ALL BEINGS
At a time when the healthcare industry was struggling with unprecedented uncertainties, and everyone everywhere was struggling with an understandable fear of the unknown, Minnesota Community Care enlisted BAKER to help them communicate with their diverse community that no one in their neighborhood would ever be all-alone in this seemingly scary world; they always had a friend, regardless of their affliction.
Since putting patients first is an attitude, not a platitude at Minnesota Community Care, we helped establish a campaign voice that echoed their core belief of treating others the way they themselves would like to be treated. ‘We’re here. For you.’ became our rallying cry. From telehealth to toothaches; primary care to pediatrics; mental health to maternity (and much, much more); no matter what it was that was medically necessary, Minnesota Community Care was not only there to help, but probably had a translator on site who could ensure everything was explained in a way every patient would be able to understand.
YOU’RE RIGHT, YOUR CHOICE.
With widespread skepticism quickly becoming one of the biggest barriers preventing people from seeking medical attention, and because Minnesota Community Care recognizes that personal care is a personal choice, the messaging crafted around the campaign was carefully considered to empower individuals, encouraging through awareness of the services available, rather than placing pressure on patients to undergo any single specific treatment. This friendly tone and judgment-free approach proved to be just what the doctor ordered.
Through a variety of strategically placed social media ads and 6 second YouTube clips, as well as a number of traditional media placements, Minnesota Community Care was able to successfully connect with the diverse audience they were intending to reach and ultimately provide more care to those in need.
A history of helping.
In addition to campaign work, BAKER helped Minnesota Community Care tell their story by creating a kinetic video animating the history of their helping nature. The video was developed as part of a launch campaign introducing local residents to organization’s newest location – the Saint Paul Wellness Center at the Fairview Community Health and Wellness Hub.
Related Work
